Heavy-duty mascaras, false eyelashes, eyelash extensions, lash lifts – if you’re longing for a set of thick, full and voluminous lashes (and you’ve exerted all the above options), you may want to think about investing in an eyelash serum.
Eyelash serums usually combine a handful of all the best ingredients – we’re talking things like peptides and biotin – to hopefully strengthen hair follicles and make your lashes look long and beautiful.
Of course you’re not going to see results overnight as it’s not as easy a simple flick of your mascara wand. Eyelash serums require repeated and continued use over a period of time, so you really need to be dedicated to see the results.
Our top pick is the Olaplex Lashbond Building Serum, which has gone viral on TikTok for helping shoppers achieve their “fluttery lash dreams”.
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OUR TOP PICKS
In this article
EDITOR’S PICKS: BEST EYELASH SERUMS
Olaplex Lashbond Building Serum, $122 at Adore Beauty
What You Need To Know
The Olaplex Lashbond Building Serum is formulated with the brand’s peptide complex technology and bond building technology (similar to what you’ll find in the haircare range), as well as hyaluronic acid and biotin to support your lashes natural growth cycle.
It’s taken the TikTok world by storm, with so many users sharing their results after using the eyelash serum – one said it’s helped them achieve their “fluttery lash dreams”.
The product has also racked up over 900 five-star ratings on the Sephora website, with an average rating of 4.6 out of five.
Happy customers have said called it the “best serum out”, noting its “changed my life” and is “worth the money”. Others have said “it works!” and has made their lashes “longer, thicker and totally more visible”.
The Ordinary Multi-Peptide Lash and Brow Serum, $24.60 at Myer
What You Need To Know
The Ordinary’s Multi-Peptide Lash and Brow Serum went viral over on TikTok, with some calling this nifty little product a “game changer” and others noting its ability to give you “thicker and fuller lashes”.
The product is a concentrated yet lightweight serum that harnesses the power of four peptide technologies and 11 key active ingredients to promote the look of longer, thicker and fuller lashes.
It’s racked up over 7500 five-star ratings on Google Reviews, and the review comments left on the Myer website are overwhelmingly positive.
One five-star reviewer said they noticed a “subtle but positive effect on lash length and overall lash health”. Another said they can “see the difference after two weeks of use”.
RapidLash Eyelash Enhancing Serum, $69 at Priceline
What You Need To Know
This lash serum uses an exclusive Hexatein 1 Complex as well as a blend of peptides, biotin, panthenol, amino acids, soybean oil, and pumpkin seed extract to boost lashes when applied once daily.
It’s also ophthalmologist and dermatologist tested for contact lens users and has racked up over 16,000 five-star ratings on Google Reviews.
Some have called it a “very effective eyelash enhancing serum” and others have said it’s “just like magic”.
BEST PREMIUM EYELASH SERUM
The Eyebrow and Lash Enhancing Serum, $225 at Augustinus Bader
What You Need To Know
When Augustinus Bader first launched in 2018, A-listers like Hailey Bieber, Jennifer Aniston and Kim Kardashian quickly became devotees alongside beauty editors and happy customers posting five-star reviews about the difference its iconic The Cream (which comes in at a cool $437) made to their fine lines.
The skincare brand sent TikTok into a frenzy with its latest product release, the Augustinus Bader Eyebrow and Lash Serum, which comes with a hefty price tag of $225.
The two-in-one formula is designed for use on both lashes and brows, thanks to its innovative applicator. The first tool of its kind in the industry, the wider surface of the brush is used for applying a few strokes to each of your brows, and the thinner or wide side of the brush is for applying along your lash line, including the lower lash. Simply apply morning and night, on clean, dry skin.
Lancôme Advanced Genifique Light Pearl Youth Activating Eye & Lash Concentrate, $144 at Myer
What You Need To Know
Along with promising to fortify, increase density and strengthen your lashes, this handy Lancome product will also depuff eye bags, reduce the appearance of dark circles and smooth fine lines and wrinkles.
It has a 4.8 out of five star average rating on Myer, with many reviewers loving the cooling applicator and one writing: “I have been using it for about two weeks and lashes are longer. The feeling of this product in the eye area is outstanding.”
LASHFOOD Eyelash Enhancing Serum, $150 at The Iconic
What You Need To Know
Claiming to offer visible results in just four weeks, the LASHFOOD serum blends natural and organic ingredients like rice protein, soy protein, and a special phyto-medic complex to lengthen and strengthen your lashes.
“I had damaged lashes after lash extensions and decided to try this to help my natural lashes,” wrote a five-star reviewer.
“I used it as recommended and I would say in about four weeks I noticed growth and length. My mum who had almost non existent lashes uses the product and her lashes have grown 110 (per cent)!”
BEST EYELASH SERUM UNDER $50
Lash & Brow Growth Serum, $44 at Lust Minerals
What You Need To Know
The Lust Minerals Growth Serum is enriched with castor oil, coconut oil and vitamin E to encourage hair growth. It’s a highly concentrated formula to achieve real results – plus it’s designed for all skin types, including those with sensitive eyes.
news.com.au checkout’s Social Media Producer Claudia Coy has also been testing it for the last few weeks and couldn’t agree more.
“As someone who once dabbled in eyelash extensions (never again) and subsequently lost most of her eyelashes during the removal process (again … never again), I was a little hesitant to try out any kind of lash product besides mascara. Until I met the Lust Minerals Lash & Brow Growth Serum.
I’ve been using the serum every morning and night for the last four weeks and have noticed a definite boost in my lashes, just in time for summer swims. The best part? It’s silicone, sulphate and paraben free and super easy to apply.”
Maybelline Lash Sensational Eyelash Boosting Serum, $25.99 at Amazon Australia
What You Need To Know
The lash conditioning formula from Maybelline contains arginine and provitamin B5 to reinforce lashes, preventing fallout and making them soft, shiny and supple.
It’s racked up over 2000 five-star ratings on Amazon, with reviewers noting that the main strength of this serum is creating stronger and healthier lashes, with increased fullness or length as a bonus.
“For the price, after a little over a month of infrequent application, my lashes look significantly fuller and they feel stronger,” wrote a five-star reviewer.
L’Oreal Paris Clinically Proven Lash Serum, $31.99 at Adore Beauty
What You Need To Know
Another affordable option, this serum from L’Oreal contains a special blend of repairing and protective ingredients to improve lashes.
Key ingredients include hyaluronic acid and castor oil, with users saying they have seen a significant improvement in lashes after using the serum consistently for three months.
BEST VEGAN AND CRUELTY-FREE EYELASH SERUM
VEGAMOUR Gro Lash Serum, $118 at Sephora
What You Need To Know
Vegamour’s Gro Lash Serum is designed to enhance your lashes, making them appear longer and thicker.
On the Vegamour website, happy customers have called this product “nothing short of amazing” and “the best” they’ve ever tried.
The vegan, gluten-free and cruelty-free lash serum is formulated with red clover and mung bean, plus amino acid peptides which all help to build strong cells around the hair follicle.
Eyelash Growth Serum, $79.95 at LASH REHAB
What You Need To Know
The LASH REHAB serum, which draws on the founders’ 16 years of combined beauty industry experience, uses a triple peptide formula with natural active ingredients to target the three stages of lash growth: anagen, catagen and telogen.
They also have a serum for sensitive eyes, with one fan of the product writing in a five-star review: “My lashes literally touch my eyebrows, they are so long!”
HOW CAN I GROW MY EYELASHES?
One of the easiest ways you can grow your eyelashes from home is by applying an eyelash serum every night. These serums contain a blend of ingredients designed to strengthen and nourish your lashes.
They can also work wonders for your eyebrows, if you’re hoping for that Brooke Shields fullness.
If you’re not ready to commit to a serum, you can also try applying castor oil to your lashes. Most serums on the market contain some amount of castor oil in them, as they’ve shown to help strengthen hair follicles.
HOW DO I APPLY EYELASH SERUM?
Eyelash serums generally come in a tube with a spoolie or brush applicator. The aim is to work the serum towards the roots of your lashes. Those that come with a spoolie (similar to a mascara wand) also allow you to apply the serum over the length of your lashes to condition them.
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Originally published as Best eyelash growth serums to buy in Australia in 2023
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